News from privacy-first Google Analytics alternative, Matomo.
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At last count, 162 countries had enacted data privacy policies of one kind or another. These laws or regulations, without exception, intend to eliminate the use of third-party data. That puts marketing under pressure because third-party data has been the …
With cloud-hosted applications becoming the norm, organisations face increasing data security and compliance challenges. SOC 2 (System and Organisation Controls 2) provides a structured framework for addressing these challenges. Established by the American Institute of Certified Public Accountants (AICPA), SOC …
Mobile apps are big business, generating £438 billion in global revenue between in-app purchases (38%) and ad revenue (60%). And with 96% of apps relying on in-app monetisation, the competition is fierce. To succeed, app developers and marketers need strong …
If you run a website that collects visitors’ data, you might be violating privacy regulations somewhere in the world. At last count, over 160 countries have privacy laws — and your customers in those countries know about them. A recent …
If you want to learn about the health of your website and the success of your digital marketing initiatives, there are few better ways than checking your website traffic. Checking website traffic is a great way to get a dopamine …
In today’s digital landscape, protecting user privacy isn’t just about compliance—it’s about building trust and demonstrating respect for user choices. Even though you can use Matomo without requiring consent when properly configured in compliance with privacy regulations, we’re excited to …
Matomo is built on a simple truth: your data belongs to you, and you should have complete control over it. That’s why we’re excited to launch our new Data Warehouse Connector feature for Matomo Cloud, giving you even more ways …
As we tie a bow on 2024, we’re delighted to share our final gift of the year. Matomo 5.2.0 comes wrapped with new security features, privacy controls, and performance improvements to enhance your analytics experience. Enhanced security and privacy controls …
Product analytics is big business. Gone are the days when we could only guess what customers were doing with our products or services. Now, we can track, visualise, and analyse how they interact with them and, with that, constantly improve …
Open banking is changing the financial industry. Statista reports that open banking transactions hit $57 billion worldwide in 2023 and will likely reach $330 billion by 2027. According to ACI, global real-time payment (RTP) transactions are expected to exceed $575 …