Struggling to get the insights you’re looking for with premade reports and audience segments in your analytics? Custom segmentation can help you better understand your customers, app users or website visitors, but only if you know what you’re doing. You …
Most users know Matomo as the privacy-focussed web analytics tool with data accuracy, superior to Google Analytics. And we’re thrilled to be that — and more! At Matomo, our underlying product vision is to provide a full stack of accurate, …
Did you know it’s about 50:50 whether users stay on your website or leave without visiting another page? With billions of websites and scrolling often done on the go, you have to make a strong first impression because the chances …
Matomo is a feature-rich web analytics platform. As such, it has many layers of depth — core features, extra plug-ins, custom dimensions, reports, extensions and integrations. Most of the product elements you see can be personalised and customised to your …
With over a billion searches every day in search engines, it’s hard to underestimate the importance of having your business present on page one (ideally in positions 1 – 3) ranking for the keywords that impact your sales and conversions. …
Accurately measuring the success of your customer’s journey on your website is vital to increasing conversions and having the best outcome for your business. When it comes to website analytics, the Funnels feature is the best place to start measuring …
Gaining valuable insights by simply creating a heatmap or setting up recordings on your most important web pages is a good start, but using the Heatmaps and Session Recordings features in combination with other Matomo features is where the real …
An open letter to the European Parliament’s LIBE committee In an effort to stem the tide of external control over user privacy, Matomo has rallied with other like-minded companies like Protonmail, NextCloud, Tutanota and Mailfence, to advocate for pro-privacy changes to …
Website owners in Berlin need consent for using Google Analytics According to the Berlin Data Protection Office, if you’re a website owner collecting and sending data to third-party services (like Google Analytics) who are also using that data “for own …