Every year, the gap between what marketers need from analytics and what privacy regulations allow them to collect narrows a little. For instance, as of 2025, GDPR enforcement fines have crossed €7.1 billion in cumulative penalties, and part of the reason is …
At first glance, the terms “data sovereignty” and “data residency” can seem interchangeable. But these terms refer to fundamentally different concepts, and misinterpreting them can cause a lot of confusion between teams, leading to serious risk. For example, many organisations …
Three of the top ten challenges in KPMG’s 2025 Mid-Year Regulatory Report involved data privacy. With growing pressure and regulations, how can businesses balance respecting user privacy and compliance requirements with meeting their customers’ digital experience needs and preferences? This guide …
Data is everywhere. So are the rules that guard it. Businesses in the US are caught between growing consumer expectations, new data privacy laws and concerns about potential fines. Yet there is still no single federal data privacy act that …
Businesses today must navigate a growing and complicated web of privacy laws. Compliance issues come up in every customer encounter, and IBM’s 2025 Cost of a Data Breach Report found Personally Identifiable Information (PII) to be the category of data targeted …
If you run analytics for a French audience, you might already know about the CNIL consent exemption. And you know that privacy requirements can slow everything down. Getting GDPR-compliant analytics for France used to mean working through a detailed checklist, …
Data privacy regulations are evolving, customer expectations are rising and businesses need the right tools to build trust and stay compliant. Data privacy management software comes in many different forms. There are consent managers, mapping tools, breach response systems, vendor …
Websites generate an endless stream of behaviour signals each day. Page views, traffic sources and bounce rates paint part of the picture, yet the deeper story often remains hidden. Campaigns may succeed with one group but fall flat with another, …
In the past, most marketers relied on the now‑infamous third‑party cookies that tracked visitors across sites to personalise offers and attribute campaigns. But with major browsers now deprecating these third-party methods, attention is shifting toward first‑party data and cookieless approaches. …
It’s a fact that Europe’s General Data Protection Regulation (GDPR) reshaped how people do [digital] business across the European Union (EU), the wider European Economic Area (EEA) and the United Kingdom (UK). Since Brexit, the UK has enforced its own …
