Getting started with Matomo Tag Manager

Simply said, Matomo Tag Manager is a feature that takes Matomo Analytics to the next level. Similar to how a CMS brings you all the flexibility to publish content for your website, a Tag Management System (TMS) will allow you to easily embed 1st and 3rd party application resources into your website.

 

Getting started

What is a Tag Manager?Get the Matomo Tag ManagerBenefits and drawbacks of a tag management system (TMS)Privacy considerations when using a tag managerMigrating from Google Tag Manager

Container

Create a container in Matomo Tag Manager Install a tag manager container on your siteContainer dashboard in Matomo Tag ManagerMigrating from Google Tag Manager

Security

Website security considerations when using a tag managerBlock custom templates that let Matomo admins run JavaScript on the website like “Custom HTML” or “Custom JS Function”Block certain tags, triggers, or variablesWho can create custom templates like “Custom HTML” or “Custom JS Function”?

How to

Track Ecommerce interactions using the Tag Manager data layerTrack Page Scroll with Matomo Tag ManagerUse the Matomo Tag Manager with SharePoint Classic sitesMigrating from Google Tag Manager

Tag Manager components

Tags Versions and Publish Variables Triggers