Getting started with Matomo Tag Manager

Simply said, Matomo Tag Manager is a feature that takes Matomo Analytics to the next level. Similar to how a CMS brings you all the flexibility to publish content for your website, a Tag Management System (TMS) will allow you to easily embed 1st and 3rd party application resources into your website.

 

Getting started

Choosing your tracking method: Matomo Tag Manager or Matomo JS What is a Tag Manager? Understanding the Matomo Tag Manager Data LayerGet the Matomo Tag ManagerBenefits and drawbacks of a tag management system (TMS)Privacy considerations when using a tag managerStart Tracking with Matomo Tag ManagerEvent Tracking with Matomo Tag ManagerWhat is server-side tagging?Does Matomo Tag Manager support server-side tagging?

Tag Manager components

Tags Versions and Publish Variables Triggers 

Container

Create a container in Matomo Tag Manager Install a tag manager container on your siteContainer dashboard in Matomo Tag ManagerCopy a Matomo Tag Manager Container and its componentsStop GTM dataLayer values from overriding MTM dataLayer values

Security

Website security considerations when using a tag managerManage User Roles for Matomo Tag ManagerBlock custom templates that let Matomo admins run JavaScript on the website like “Custom HTML” or “Custom JS Function”Block certain tags, triggers, or variablesWho can create custom templates like “Custom HTML” or “Custom JS Function”?

How to

Configure the tracking URL and ID Site in Matomo Tag ManagerTrack Pageviews of my website using Matomo Tag ManagerTrack Ecommerce interactions using the Tag Manager data layerTrack Page Scroll with Matomo Tag ManagerTrack successful Form Submissions using Matomo Tag ManagerCreate a trigger to track interactions on all nested elementsUse the Matomo Tag Manager with SharePoint Classic sites

Consent Managers (CMP)

Integrate Consent Managers CMP with Matomo Tag ManagerIntegrate CookieYes CMP with Matomo Tag ManagerIntegrate Usercentrics CMP with Matomo Tag ManagerIntegrate Cookiebot CMP with Matomo Tag ManagerUsing OneTrust Consent Manager CMP with Matomo Tag ManagerUsing Osano Consent Manager CMP with Matomo Tag ManagerUsing Tarte au Citron Consent Manager CMP with Matomo Tag ManagerIntegrate Axeptio CMP with Matomo Tag ManagerIntegrate CookieScript CMP with Matomo Tag Manager

Google Tag Manager

Migrating from Google Tag ManagerTrack Google Tag Manager Events in MatomoTrack Google Tag Manager Ecommerce Events in MatomoTrack Single Page Applications using Google Tag Manager with MatomoTrack Events in Matomo using GTM dataLayer Events and VariablesStop GTM dataLayer values from overriding MTM dataLayer valuesSynchronise events from the GTM dataLayer to the MTM dataLayer