La propriété de 100 % des données
…data, we always have confidence that we are making user-benefited decisions based on a complete data set. And having full control of our Matomo data is critical – we get…
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Blog: Top 5 Web Analytics Tools for Your Site
…including WordPress, Looker Studio, Magento, Jira, Drupal, Joomla and Cloudflare. Pricing: Varies based on monthly hits Matomo On-Premise: free Matomo Cloud: starting at €19/month Try Matomo for Free Get the…
Blog: What is Marketing Attribution? (And How To Get Started)Â
…conversion get the highest score, while the first ones get less weight (e.g., 5%-5%-10%-15%-25%-30%). This marketing attribution model works great for tracking the bottom of the funnel, but it underestimates…
Blog: How to expose new API methods in the HTTP Reporting API – Introducing the Matomo Platform
…much acts like a Controller: public function createLdapUser($idSite, $login, $password) { Matomo::checkUserHasAdminAccess($idSite); $this->checkLogin($login); $this->checkPassword($password); $myModel = new LdapModel(); $success = $myModel->createUser($idSite, $login, $password); return $success; } This is not only…
Blog: A Guide to GDPR Sensitive Personal Data
…exercise their rights. Examples of compliant and non-compliant sensitive data processing Here are examples of when you can and can’t process sensitive data: When you can process sensitive data: A…
FAQ: Import Google Search keywords in Matomo
…it to your Matomo URL domain for example: https://matomo.my-website.example Note: This needs to be a domain. If you have installed Matomo into a subdirectory, you need to enter the domain…
Blog: Marketing Touchpoints: Examples, KPIs, and Best Practices
…UK), ensuring both accuracy and privacy compliance. Try Matomo for Free Get the web insights you need, without compromising data accuracy. Start for free No credit card required Customer journey…
FAQ: How to create a Matomo Cloud account
…example below: Above shows the account name will be MYCOMPANY.MATOMO.CLOUD, as it extracts the website name from www.MYCOMPANY.com. For agencies or companies that manage several websites (i.e. www.mycompany1.com, www.mycompany2.com, etc.),…
Blog: Benefits and Shortcomings of Multi-Touch AttributionÂ
…channels (e.g,. 25%-25%-25%-25% in linear attribution or 40%-10%-10%-40% in position-based attribution). These conversion credit allocations may not accurately represent the realities of your industry. Also, most attribution models don’t reflect…
FAQ: Common segments, their use cases and how to create them
Table of contents Segment: Customer Segment Definition Questions to ask… Segment: Returning Customers Segment Definition Questions to ask… Segment: Bounced Visits Segment Definition Questions to ask… Segment: Mobile Visits Segment…