Jake Thornton
Get RSS feedMeasuring success for your SEO content
With over a billion searches every day in search engines, it’s hard to underestimate the importance of having your business present on page one (ideally in positions 1 – 3) ranking for the keywords that impact your sales and conversions. …
4 ways to create more effective funnels
Accurately measuring the success of your customer’s journey on your website is vital to increasing conversions and having the best outcome for your business. When it comes to website analytics, the Funnels feature is the best place to start measuring …
5 perfect feature combinations to use with Heatmaps and Session Recordings
Gaining valuable insights by simply creating a heatmap or setting up recordings on your most important web pages is a good start, but using the Heatmaps and Session Recordings features in combination with other Matomo features is where the real …
On-premise analytics demand grows as Google Analytics GDPR uncertainties continue
The Google Analytics GDPR relationship is a complicated one. Website owners in states like Berlin in Germany are now required to ask users for consent to collect their data. This doesn’t make for the friendliest user-experience and often the website …
Today we celebrate Data Privacy Day 2019
Today we celebrate Data Privacy Day 2019!!! What is Data Privacy Day? Wikipedia tells us that : The purpose of Data Privacy Day is to raise awareness and promote privacy and data protection best practices. Our personal data is our …
Why Matomo is a serious alternative to Google Analytics 360
There’s no doubt about it, the free version of Google Analytics offers great value when it comes to making data-driven decisions for your business. But as your business starts to grow, so does the need for a more powerful web …
Projects from behind-the-scenes
Kia ora from the marketing team! Marketing team? That’s right! You haven’t heard from us in the past, but we’ve been working in the background to create a better experience for you, our dedicated Matomo community. Kia ora? Well, that …