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Matomo measures how your visitors find your website and which channels they have used. In this page you will find our guides on Acquisition reports in Matomo: attribution, search engines, websites, campaigns, including paid ads, social net...

The Goals feature within Matomo helps track your website performance against business objectives. These include objectives such as, lead generation, online sales and increased brand exposure. Goals are potentially the most important part o...

Analytics data within the Matomo reporting interface is displayed through four primary visualisations: evolution graphs, table reports, sparkline summary cards and maps. Learn about the essential graphs & visualisations in Matomo.

Versions let you save a copy of the current configuration of a container so you can go back to a previous version of a container if you need to do so. You have the choice to not publish it yet, which will give an opportunity for other user...

This page is a hub space linking to the Analytics API guides. There are two main APIs in Matomo Analytics Web API: used to request all Matomo reports and to manage (add, update, delete) websites, users, permissions, email reports, etc. T...