Behaviour

Matomo will measure many kind of actions by your visitors such as pageviews, clicks on files (Downloads), clicks on links (Outlinks), viewing and clicking on specific content blocks with content tracking. You can even implement custom events and track page performance

Additional insightful and visual tools are provided including: page overlay, transitions and users flow report. And you can understand your audience behavior such as click, move, and scroll behaviour with heatmaps as well as individual session recordings.

 

Getting started

Does Matomo support clickpath or clickstream analytics?What are « actions » in Matomo? How do I find my number of actions per month?What is the difference between Page, Event, Action, and Download URL?

Pages

Introduction to Page Analytics ReportsImportant page analytics metrics to understandExplore analytics for specific pages in more detailSet a custom URL using the Matomo Javascript trackerForce Matomo to only track Page URLs that belong to my websiteWhat is an ‘Entry page’?Entry Pages Reports: Which pages are making a good first impression?What is an ‘Exit Page’?Exit Pages Report: Discover Why People Leave Your SiteAnalysing pages by Title Reports instead of URL ReportsSome of the Page URLs are tracked in duplicate (for example both « Default.aspx » and « default.aspx » are tracked as different pages), how do I force Matomo to record them as the same custom url?How do I see the pages that most visitors landed on? How do I access the top pages people use before leaving the websites?Control the categories tree structure in the Page URLs and Page titles reportsWhat is « page title not defined » in the Page titles report?Improve accuracy of « Time spent on page » and « Visit duration » metricsWhat is « page url not defined » in the Pages report?Set a custom page title using the Matomo javascript titleWhy do I see my page titles translated in a different language in the « Page titles » report?Track Page Scrolls or Page Scroll Depth in MatomoHow to track error pages (404 pages) in Matomo? Which URLs are 404 and which referrers lead to these pages?Track the URL Hash tags so that the #hash appears in the Page URLs report, and in Visitor LogWhat is the maximum URL length and how do I track long Page URLs and Page Titles without truncating them?

Outlinks

What are Outlinks, Clicks or Unique clicks?Matomo doesn’t track Downloads and clicks on Outlinks on my website.Matomo is not tracking clicks to my own websites (not tracking outlinks to my own domains)

Downloads

How does Matomo track downloads?Matomo doesn’t track Downloads and clicks on Outlinks on my website.

Engagement

Add a Javascript heartbeat timer to measure time spent by visitors on my pages, including the last page of their visitHow does Matomo detect unique and returning visitors? (with User ID or Visitor ID from tracking cookie)Set the time zone for my reports

Page Performance

See Page Performance reportsUnderstanding Page Performance MetricsWhy do the Matomo Page Performance reports show some days with 0s Processing Time and others with very high processing time?Identify your slowest pagesCommon reasons for slow pages & how to fix themTrack page performance via data via the tracking API Page Performance for Matomo version 3 and earlier

Related reports

Analyse and compare the historical evolution of a row Using the page overlay feature Transitions – Analyze the previous and following actions of your visitors for each page