Official Matomo Blog
News from privacy-first Google Analytics alternative, Matomo.
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Turn insights into action with the best marketing analytics tools
Behind every great marketing team is a marketing analytics platform that collects performance data and identifies ways to improve. But with hundreds of tools to choose from in a market valued at over $5.6 billion, how can you find the best …
7 Mixpanel alternatives to consider for better web and product analytics
Mixpanel is a web and mobile analytics platform that brings together product and marketing data so teams can see the impact of their actions and understand the customer journey. It’s a well-rounded tool with features that help product teams understand …
First-party data explained: Benefits, use cases and best practices
Third-party cookies are being phased out, and marketers who still depend on them for user insights need to find alternatives. Google delayed the complete deprecation of third-party cookies until early 2025, but many other browsers, such as Mozilla, Brave, and Safari, …
Unlocking the power of web analytics dashboards
In the web analytics world, we have no shortage of data — clicks, views, scrolls, bounce rates — yet still struggle to extract valuable, actionable insights. There are facts and figures about any action anybody takes (or doesn’t take) when …
Privacy-enhancing technologies: Balancing data utility and security
In the third quarter of 2024, data breaches exposed 422.61 million records, affecting millions of people around the world. This highlights the need for organisations to prioritise user privacy. Privacy-enhancing technologies can help achieve this by protecting sensitive information and enabling …
Choosing the best self-hosted open-source analytics platform
Google Analytics (GA) is the most widely used analytics platform, with 50.3% of the top 1 million active websites using it today. You’re probably using it right now. But despite being a free tool, Google Analytics is proprietary software, which means you’re …
Enterprise web analytics: Quick start guide (and top tools)
Without data, you’ll get lost in the sea of competition. This is even more important for large organisations. Data helps you: How do you get the benefits of data in a large organisation? Enterprise web analytics. In this guide, we’ll …
Call for Speakers: Share Your Voice at MatomoCamp 2025!
MatomoCamp is back for its 2025 edition — and the Call for Speakers is now open until July 31st! As proud sponsors of this unique, community-driven event, we’re excited to invite experts, enthusiasts, and curious minds to contribute to MatomoCamp …
What is audience segmentation? The 8 main types and examples
Marketers must reach the right person at the right time with the most relevant messaging. Customers now expect personalised experiences, which means generic campaigns won’t work. Audience segmentation is the key to doing this. This isn’t an easy process because …