Data trapped in isolated systems has frustrated people for as long as humans have tried to store and share knowledge. Long before software, knowledge was often locked inside specific cities, libraries, institutions, and political systems. Today, the problem remains. Valuable …
It’s common for people to confuse Google Tag Manager vs Google Analytics 4 because both are often part of many websites’ tracking setups. But they play entirely different roles: Google Analytics handles analytics and reporting, while Google Tag Manager deploys tracking …
Businesses today must navigate a growing and complicated web of privacy laws. Compliance issues come up in every customer encounter, and IBM’s 2025 Cost of a Data Breach Report found Personally Identifiable Information (PII) to be the category of data targeted …
As of today, April 30, 2026, we’re announcing the first step of our brand refresh. Another software company talking about a cosmetic redesign? Not quite. This update isn’t just about how Matomo looks. It’s about making the whole Matomo experience …
With the 5.8.0 release of its platform, Matomo introduces new capabilities designed to help organizations better understand and measure the growing impact of AI assistants on website traffic.The new version provides efficient, privacy-first tools that help teams better understand their …
With AI Assistants being an integral part of our private and professional life, many website owners and marketers wonder about how these systems affect traffic. Often, their organic traffic is flat. But their content keeps showing up in ChatGPT answers. …
Matomo nomme Adam Taylor CEO et Matthieu Aubry CPO, et renforce sa présence en Europe avec un nouveau leadership commercial en France, confirmant son engagement pour une analytics éthique, souveraine et conforme au RGPD.
Web analytics used to feel simple. You installed a tracker, watched your traffic go up or down, checked conversions, and trusted that what you were seeing represented real people doing real things on your site. If sessions grew, you assumed …
