News from privacy-first Google Analytics alternative, Matomo.
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Si vous utilisez une solution d’analytics pour une audience française, vous connaissez peut-être déjà l’exemption de consentement de la CNIL. Et vous savez donc aussi que les exigences liées à la RGPD peuvent vite ralentir vos équipes. Jusqu’ici, mettre en …
With the 5.8.0 release of its platform, Matomo introduces new capabilities designed to help organizations better understand and measure the growing impact of AI assistants on website traffic.The new version provides efficient, privacy-first tools that help teams better understand their …
With AI Assistants being an integral part of our private and professional life, many website owners and marketers wonder about how these systems affect traffic. Often, their organic traffic is flat. But their content keeps showing up in ChatGPT answers. …
Data privacy regulations are evolving, customer expectations are rising and businesses need the right tools to build trust and stay compliant. Data privacy management software comes in many different forms. There are consent managers, mapping tools, breach response systems, vendor …
Websites generate an endless stream of behaviour signals each day. Page views, traffic sources and bounce rates paint part of the picture, yet the deeper story often remains hidden. Campaigns may succeed with one group but fall flat with another, …
In the past, most marketers relied on the now‑infamous third‑party cookies that tracked visitors across sites to personalise offers and attribute campaigns. But with major browsers now deprecating these third-party methods, attention is shifting toward first‑party data and cookieless approaches. …
“Attribution is dead.” That’s a sentiment we see echoed all the time within marketing circles. It’s tempting to believe this idea when marketers are struggling to prove the value of their efforts. Attribution models like last-click models overvalue the final …
Matomo nomme Adam Taylor CEO et Matthieu Aubry CPO, et renforce sa présence en Europe avec un nouveau leadership commercial en France, confirmant son engagement pour une analytics éthique, souveraine et conforme au RGPD.
Web analytics used to feel simple. You installed a tracker, watched your traffic go up or down, checked conversions, and trusted that what you were seeing represented real people doing real things on your site. If sessions grew, you assumed …
It’s a fact that Europe’s General Data Protection Regulation (GDPR) reshaped how people do [digital] business across the European Union (EU), the wider European Economic Area (EEA) and the United Kingdom (UK). Since Brexit, the UK has enforced its own …
