Easily track Events within Matomo Analytics thanks to Matomo Tag Manager Introduction In this article we’ll cover what events in Matomo Analytics are; and how you can easily set them up thanks to Matomo Tag Manager. Key concepts within this …
Important note: this blog post has been written by digital analysts, not lawyers. The purpose of this article is to show you how to complete your existing privacy policy by adding the parts related to Matomo in order to comply …
Disclaimer: this blog post has been written by digital analysts, not lawyers. The purpose of this article is to explain how to not process any personal data with Matomo in order to avoid going through the GDPR compliance process with …
Important note: this blog post has been written by digital analysts, not lawyers. The purpose of this article is to briefly show you where Matomo is entering into play within the GDPR process. This work comes from our interpretation of …
Do you suspect some traffic sources are not getting the rewards they deserve? Do you want to know how much credit each of your marketing channel actually gets? When you look at which referrers contribute the most to your goal …
To be able to grow your business, it is crucial to track all your marketing efforts. This includes all newsletters and emails that you share with people outside of your business. Otherwise, you won’t be able to know which of …
This blog was last updated: 5 July 2024 Ad campaign and conversion tracking are critical to understanding what works and what doesn’t, so you can optimise, reduce ad spend and improve your overall return on investment. For those considering switching …
At InnoCraft, we know that SEO is an important topic for most of you. If you have not heard of this term before, SEO stands for Search Engine Optimization. It consists in having your content website visible within the search …
GDPR is a new data protection related regulation in Europe. GDPR stands for General Data Protection Regulation and is known in Germany under Datenschutz-Grundverordnung (DSGVO). The purpose of this European regulation is to strengthen and unify data protection for all …
Hi, this is Mike from InnoCraft, the company of the makers of Matomo Analytics which is used by over 1 million websites and apps in over 150 countries. I’m very proud to introduce you to our Heatmap & Session Recording …