Collecting information via web analytics platforms is needed to help a website grow and improve. When doing so, it’s best to strike a balance between getting valuable insights, and keeping the trust of your users by protecting their privacy. This …
Gaining valuable insights by simply creating a heatmap or setting up recordings on your most important web pages is a good start, but using the Heatmaps and Session Recordings features in combination with other Matomo features is where the real …
Learning about personally identifiable information (PII) is crucial. Identifiable information can be used for nefarious purposes like identity theft and fraud. So, how can you protect yourself as an innocent web browser? Or, if you manage a website — how …
Website owners in Berlin need consent for using Google Analytics According to the Berlin Data Protection Office, if you’re a website owner collecting and sending data to third-party services (like Google Analytics) who are also using that data “for own …
Get a clearer picture with the date and segment comparison feature What can you do with it? What are the benefits? Make informed decisions faster by easily comparing different segments and dates with each other. Compare report data for multiple …
What is Google Analytics data sampling, and what’s so bad about it? Google (2019) explains what data sampling is: “In data analysis, sampling is the practice of analysing a subset of all data in order to uncover the meaningful information …
Your 6-step guide to increasing acquisition Want to save time and money, as well as increase conversions and acquisition? Matomo Analytics is here to help with that! Let’s start by helping you create a website visitors’ acquisition strategy, without it …
Easily track Events within Matomo Analytics thanks to Matomo Tag Manager Introduction In this article we’ll cover what events in Matomo Analytics are; and how you can easily set them up thanks to Matomo Tag Manager. Key concepts within this …
Important note: this blog post has been written by digital analysts, not lawyers. The purpose of this article is to show you how to complete your existing privacy policy by adding the parts related to Matomo in order to comply …
Important note: this blog post has been written by digital analysts, not lawyers. The purpose of this article is to show you an example of a privacy notice for Matomo under GDPR. This work comes from our interpretation of the …