Joselyn Khor 
Through optimizing your messaging, content, or your page layouts, you can increase conversions by getting your visitors through a clear pathway to achieve your business goals. Conversion Rate Optimization When we talk about optimizing websites to improve and increase conversions, …
Read MoreHow to increase conversions to meet your business goals
Long gone are the days of simply tracking page views as a measure of engagement. Now it’s about engagement analysis, which is layered and provides insight for effective data-driven decisions. Discover how engaged people are with your website by uncovering …
Read MoreHow to increase engagement and convert them into customers
Are you investing time and money into marketing your business and unsure if it’s paying off? Web analytics provides the tools and insights to help you know which marketing channels to target and focus on. Without it you might be …
EU websites using Google Analytics and Facebook are being targeted by European privacy group noyb after the invalidation of the Privacy Shield. They filed a complaint against 101 websites for continuing to send data to the US. “A quick analysis …
Read MoreUse Google Analytics and risk fines, after CJEU ruling on Privacy Shield
If you’re looking for a tag management system that rivals Google’s, then Matomo Tag Manager is a great Google Tag Manager alternative that takes your tracking to the next level. What’s a tag manager? If you’re not familiar with Google …
Read MoreFind a great Google Tag Manager alternative in Matomo Tag Manager
This feature has been discontinued and been replaced by the Attribution Conversion Export feature. You can now analyse the success of your Google Ads campaigns and accounts directly in your Matomo with ease. See what keywords and search queries are leading …
Read MorePaid Advertising Performance – target the right customers and invest confidently
Not many people know this, but having a WordPress analytics tool gives you a competitive advantage. It’s also essential to the growth of your website. For many businesses, websites are the main driver of revenue and sales. In the case of …
Due to the endless choices, you may be wondering which web analytics plugin (GA, Slimstat or WP-Statistics) to choose from on the WordPress directory. If the choice is between WP-Statistics and Matomo for WordPress, we’ve got you covered. Have a …
Read MoreMatomo vs WP-Statistics – which web analytics plugin suits you best?
While Google Analytics may seem like a great plugin option on the WordPress directory, we’d like to present a new ethical alternative called Matomo for WordPress, which gives you 100% data ownership and privacy protection. Firstly what does Google Analytics …
Read MoreSwitch to Matomo for WordPress from Google Analytics
It’s been almost two years since the GDPR came into effect and turned the online world on its head. Confusion around cookies/cookie consent/cookie compliance remains till today. So we’d like to take this chance to talk more about the supposed …
Read MoreYour guide to cookies, web analytics, and GDPR compliance