Joselyn Khor
If you’re looking for a tag management system that rivals Google’s, then Matomo Tag Manager is a great Google Tag Manager alternative that takes your tracking to the next level. What’s a tag manager? If you’re not familiar with Google …
Read MoreFind a great Google Tag Manager alternative in Matomo Tag Manager
You can now analyse the success of your Google Ads campaigns and accounts directly in your Matomo with ease. See what keywords and search queries are leading to clicks for your paid ads and bringing your business the highest ROI, …
Read MorePaid Advertising Performance – target the right customers and invest confidently
Not many people know this, but having a WordPress analytics tool gives you a competitive advantage. It’s also essential to the growth of your website. For many businesses, websites are the main driver of revenue and sales. In the case of …
You may be wondering which web analytics plugin to choose from on the WordPress directory. If the choice is between WP-Statistics and Matomo for WordPress, we’ve got you covered. Have a look at which could be the best option for …
Read MoreMatomo vs WP-Statistics – which web analytics plugin suits you best?
While Google Analytics may seem like a great plugin option on the WordPress directory, we’d like to present a new ethical alternative called Matomo for WordPress, which gives you 100% data ownership and privacy protection. Firstly what does Google Analytics …
Read MoreSwitch to Matomo for WordPress from Google Analytics
It’s been almost two years since the GDPR came into effect and turned the online world on its head. Confusion around cookies/cookie consent/cookie compliance remains till today. So we’d like to take this chance to talk more about the supposed …
Read MoreYour guide to cookies, web analytics, and GDPR compliance
Collecting information via web analytics platforms is needed to help a website grow and improve. When doing so, it’s best to strike a balance between getting valuable insights, and keeping the trust of your users by protecting their privacy. This …
The protection of personally identifiable information (PII) is important both for individuals, whose privacy may be compromised, and for businesses that may have their reputation ruined or be liable if PII is wrongly accessed, used, or shared. Curious about what …
Read MoreHow to keep personally identifiable information safe
It’s important to learn about personally identifiable information (PII) because of how it relates to data privacy. Identifiable information can be used for illegal purposes like identity theft and fraud. So how can you protect yourself as an innocent web …
Read MoreYour introduction to personally identifiable information: What is PII?
An open letter to the European Parliament’s LIBE committee In an effort to stem the tide of external control over user privacy, Matomo has rallied with other like-minded companies like Protonmail, NextCloud, Tutanota and Mailfence, to advocate for pro-privacy changes to …
Read MoreOpen letter to the European Parliament’s LIBE committee