La sortie de Google Analytics 4 (GA4), et la dépréciation subséquente d’Universal Analytics, a provoqué des remous dans le monde des webmasters, des experts en référencement, des spécialistes commerciaux, etc. Universal Analytics de Google est la plateforme d’analyse Web la …
Google Analytics (GA) est le principal acteur du secteur de l’analyse Web. Cependant, est-il aussi « universel » que le suggère son nom de marque ? Les utilisateurs de Google Analytics ont, au fil des ans, mis en évidence un certain nombre …
Google a annoncé que les jours d’Universal Analytics étaient comptés. Universal Analytics sera remplacé par Google Analytics 4 (ou GA4) le 1er juillet 2023. Si les utilisateurs de Google Analytics veulent comparer les données d’une année sur l’autre, ils ont …
Creating impactful video content is at the heart of what you do. How you really engage with your audience, change behaviours and influence customers to complete your digital goals. But how do you create truly impactful marketing content? By testing, …
The moment you start to understand your users’ behaviours is the moment you can stop guessing about your website strategy. User behavioural analytics (UBA) give your business unique insights into your customers. How your visitors behave on your site helps …
Heatmap software is critical in improving website conversions. Why? Because it provides customer-centric insights. In the online market, businesses that are customer-centric are 60% more profitable than businesses that are not. Using heatmaps to track factors such as usability, compare …
One of the most effective ways to improve the user experience on your website is to use heatmap software. As well as in-depth insight on how to improve your website and funnels, user behaviour analytics complement traditional web metrics with …
SEO Web Vitals track your critical website performance metrics and are a core element of SEO best practice. Start using Matomo SEO Web Vitals to monitor your website performance, optimise your visitor experience, improve your search result rankings, and see …
Did you know the average conversion rate for online stores is only 2%? That means for every 100 visitors, only two people will actually place an order. So, what does it take to get more of your website visitors to …
Long gone are the days of simply tracking page views as a measure of engagement. Now it’s about engagement analysis, which is layered and provides insight for effective data-driven decisions. Discover how engaged people are with your website by uncovering …
