Important note: this blog post has been written by digital analysts, not lawyers. The purpose of this article is to briefly show you where Matomo is entering into play within the GDPR process. This work comes from our interpretation of …
Do you suspect some traffic sources are not getting the rewards they deserve? Do you want to know how much credit each of your marketing channel actually gets? When you look at which referrers contribute the most to your goal …
To be able to grow your business, it is crucial to track all your marketing efforts. This includes all newsletters and emails that you share with people outside of your business. Otherwise, you won’t be able to know which of …
This blog was last updated: 5 July 2024 Ad campaign and conversion tracking are critical to understanding what works and what doesn’t, so you can optimise, reduce ad spend and improve your overall return on investment. For those considering switching …
At InnoCraft, we know that SEO is an important topic for most of you. If you have not heard of this term before, SEO stands for Search Engine Optimization. It consists in having your content website visible within the search …
GDPR is a new data protection related regulation in Europe. GDPR stands for General Data Protection Regulation and is known in Germany under Datenschutz-Grundverordnung (DSGVO). The purpose of this European regulation is to strengthen and unify data protection for all …
Hi, this is Mike from InnoCraft, the company of the makers of Matomo Analytics (formerly Piwik Analytics) which is used by over 1 million websites and apps in over 150 countries. I’m very proud to introduce you to our Heatmap …
Being able to monitor user acquisition and social media activity is essential for determining whether the outcome of your campaigns is in line with the business objectives. Determining the source of each website visit that gets you closer to your …
Getting the tracking of your website and apps right is crucial to your success as you need to ensure the measured data is meaningful and correct. That’s why we, at InnoCraft, help our clients setting up their web tracking and …
No matter what type of website or app you have, whether you are trying to get your users to sign up for something or sell products, there is a certain number of steps your visitors have to go through. On …