When the GDPR and ePrivacy laws first came into force, it changed the way websites collected and used data. The ePrivacy Directive regulates access to information stored on user devices (such as cookies), while the GDPR applies where personal data …
Collecting information via web analytics platforms is needed to help a website grow and improve. When doing so, it’s best to strike a balance between getting valuable insights, and keeping the trust of your users by protecting their privacy. This …
Learning about personally identifiable information (PII) is crucial. Identifiable information can be used for nefarious purposes like identity theft and fraud. So, how can you protect yourself as an innocent web browser? Or, if you manage a website — how …
Get a clearer picture with the date and segment comparison feature What can you do with it? What are the benefits? Make informed decisions faster by easily comparing different segments and dates with each other. Compare report data for multiple …
What is Google Analytics data sampling, and what’s so bad about it? Google (2019) explains what data sampling is: “In data analysis, sampling is the practice of analysing a subset of all data in order to uncover the meaningful information …
Your 6-step guide to increasing acquisition Want to save time and money, as well as increase conversions and acquisition? Matomo Analytics is here to help with that! Let’s start by helping you create a website visitors’ acquisition strategy, without it …
Easily track Events within Matomo Analytics thanks to Matomo Tag Manager Introduction In this article we’ll cover what events in Matomo Analytics are; and how you can easily set them up thanks to Matomo Tag Manager. Key concepts within this …
Important note: this blog post has been written by digital analysts, not lawyers. The purpose of this article is to show you how to complete your existing privacy policy by adding the parts related to Matomo in order to comply …
Disclaimer: this blog post has been written by digital analysts, not lawyers. The purpose of this article is to explain how to not process any personal data with Matomo in order to avoid going through the GDPR compliance process with …
Important note: this blog post has been written by digital analysts, not lawyers. The purpose of this article is to briefly show you where Matomo is entering into play within the GDPR process. This work comes from our interpretation of …