Google Optimize is a popular A/B testing tool marketers use to validate the performance of different marketing assets, website design elements and promotional offers. But by September 2023, Google will sunset both free and paid versions of the Optimize product. …
Google Optimize is a popular conversion rate optimization (CRO) tool from Alphabet (parent company of Google). With it, you can run A/B, multivariate, and redirect tests to figure out which web page designs perform best. Google Optimize seamlessly integrates with …
If you struggle to understand which marketing efforts contribute to your organisation’s success, you’re researching the correct solution. Every marketer’s dream is to get customers to purchase something the first time they click on your site. The reality is that …
Few sales happen instantly. Consumers take their time to discover, evaluate and become convinced to go with your offer. Marketing attribution (also known as multi-touch attribution, multi-channel attribution or MTA) helps businesses better understand which marketing tactics impact consumers’ decisions …
Good marketing thrives on data. Or more precisely — its interpretation. Using modern analytics software, we can determine which marketing actions steer prospects towards the desired action (a conversion event). An attribution model in marketing is a set of rules …
It’s no secret that accurate website analytics is crucial for growing your online business — and Google Analytics is often the go-to source for insights. But is Google Analytics data accurate? Can you fully trust the provided numbers? Here’s a …
Most users know Matomo as the privacy-focussed web analytics tool with data accuracy, superior to Google Analytics. And we’re thrilled to be that — and more! At Matomo, our underlying product vision is to provide a full stack of accurate, …
Matomo is a feature-rich web analytics platform. As such, it has many layers of depth — core features, extra plug-ins, custom dimensions, reports, extensions and integrations. Most of the product elements you see can be personalised and customised to your …
Actualité mars 2022 : C’est officiel ! Google a annoncé qu’Universal Analytics ne traitera plus aucune nouvelle donnée à partir du 1ᵉʳ juillet 2023. Google encourage maintenant les utilisateurs d’Universal Analytics à passer à la dernière version de GA : …
Les sites Web deviennent de plus en plus complexes à gérer, et dans votre quête de nouveaux outils pour l’optimisation des sites, vous devez envisager l’utilisation d’un Gestionnaire de balises (Tag Manager en anglais). Un gestionnaire de balises aidera votre …
