News from privacy-first Google Analytics alternative, Matomo.
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In a recent bootcamp, Timo Dechau walked attendees through his approach to data and measurement in privacy-focused analytics environments. He demonstrates how to shift from a chaotic, ‘track-it-all’ mentality to a focused method that prioritizes quality over quantity. This post …
It’s common for people to confuse Google Tag Manager vs Google Analytics 4 because both are often part of many websites’ tracking setups. But they play entirely different roles: Google Analytics handles analytics and reporting, while Google Tag Manager deploys tracking …
Businesses today must navigate a growing and complicated web of privacy laws. Compliance issues come up in every customer encounter, and IBM’s 2025 Cost of a Data Breach Report found Personally Identifiable Information (PII) to be the category of data targeted …
As of today, April 30, 2026, we’re announcing the first step of our brand refresh. Another software company talking about a cosmetic redesign? Not quite. This update isn’t just about how Matomo looks. It’s about making the whole Matomo experience …
If you run analytics for a French audience, you might already know about the CNIL consent exemption. And you know that privacy requirements can slow everything down. Getting GDPR-compliant analytics for France used to mean working through a detailed checklist, …
With the 5.8.0 release of its platform, Matomo introduces new capabilities designed to help organizations better understand and measure the growing impact of AI assistants on website traffic.The new version provides efficient, privacy-first tools that help teams better understand their …
With AI Assistants being an integral part of our private and professional life, many website owners and marketers wonder about how these systems affect traffic. Often, their organic traffic is flat. But their content keeps showing up in ChatGPT answers. …
Data privacy regulations are evolving, customer expectations are rising and businesses need the right tools to build trust and stay compliant. Data privacy management software comes in many different forms. There are consent managers, mapping tools, breach response systems, vendor …
Websites generate an endless stream of behaviour signals each day. Page views, traffic sources and bounce rates paint part of the picture, yet the deeper story often remains hidden. Campaigns may succeed with one group but fall flat with another, …
In the past, most marketers relied on the now‑infamous third‑party cookies that tracked visitors across sites to personalise offers and attribute campaigns. But with major browsers now deprecating these third-party methods, attention is shifting toward first‑party data and cookieless approaches. …
“Attribution is dead.” That’s a sentiment we see echoed all the time within marketing circles. It’s tempting to believe this idea when marketers are struggling to prove the value of their efforts. Attribution models like last-click models overvalue the final …
