…third-party intermediaries, which improves reporting accuracy and aligns with GDPR and other privacy requirements. Unlike Google Analytics and most legacy solutions that were initially designed around cross-site tracking, privacy-first tools are built…
…that don’t have customers in Europe aren’t safe. Consumer privacy is a hot-button issue globally. For example, the California Consumer Privacy Act (CCPA), which took effect in January, impacts the…
…What is the California Consumer Privacy Act (CCPA)? The California Consumer Privacy Act (CCPA) is a data privacy law that gives California consumers control over their personal information. It applies…
Stockholm University chose Matomo to respect student privacy and for the platform’s flexibility Stockholm University’s commitment to user privacy and the need for customisable web analytics for their 200 users…
…Privacy isn’t the opposite of marketing. It’s what makes it work. For years, privacy was framed as a limitation: More data meant better marketing. Less tracking meant fewer insights. Fewer…
…SDK. The Consent choices opening link (shown as step 4 above) is included in the consent handling script below. Method 1: Consent-based Tracking In regions with strict privacy and ePrivacy…
…It does not constitute legal advice. Consult with a qualified privacy professional to ensure full compliance with applicable laws. Website owners are responsible for their website’s compliance with privacy laws….
Table of contents How to Configure Privacy Policy and Terms & Conditions URLs in Matomo Benefits of Configuring Privacy Policy and Terms & Conditions URLs Matomo allows Superusers to configure…
…created additional overhead with legal work and conflicted with their commitment to privacy. On the other hand, Plausible offered better privacy but fell short in terms of features, limiting their…
…Store information securely and give customers clear control through privacy settings. This approach builds trust while helping meet privacy requirements under the GDPR’s data minimisation principle. What is zero-party data?…