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Forms are one of the most important elements of your website. They are also one of the most difficult elements to analyse and improve. Unlike a webpage, forms aren’t all that easy to analyse with standard web analytics tools. You …
You can’t optimise your website to drive better results if you don’t know how visitors are engaging with your site. But how do you correctly analyse data and identify patterns? With the right platform, you can use a wide range …
Explore Matomo data like never before with the official Matomo Connector for Looker Studio. Matomo users can now securely display accurate web analytics data in Looker Studio for free. Connect Matomo to Looker Studio (formerly known as Google Data Studio) …
Your funnel is leaking. You’re losing visitors. You’re losing conversions and sales. But you don’t know how it’s happening, where it’s happening, or what to do about it. The reason? You aren’t properly analysing your funnels. If you want to …
You’ve spent ages carefully designing your website, crafting copy to encourage as many users as possible to purchase your product. But they aren’t. And you don’t know why. The good news is you don’t have to remain in the dark. …
Converting leads into happy customers is the ultimate goal of any sales and marketing team. But there are many steps in between those two events, or in other words, funnel stages. Your sales funnel includes all the steps you take …
2023 boasts ~2.64 billion online shoppers worldwide; that’s more than a third of the global population. With these numbers on an upward trajectory in 2024, conversion metrics are more important than ever to help marketers optimise the online shopping experience. …
The better you understand your customers, the more effective your marketing will become. The good news is you don’t need to run expensive focus groups to learn much about how your customers behave. Instead, you can run a marketing cohort …
There’s no denying that Google Analytics is the most popular web analytics solution today. Many marketers choose it to understand user behaviour. But when it offers so many different types of metrics, it can be overwhelming to choose which ones …
It’s hard to believe, but Universal Analytics had a lifespan of 11 years, from its announcement in March 2012. Despite occasional criticism, this service established standards for the entire web analytics industry. Many metrics and reports became benchmarks for a …