Matomo provides not insightful reports and also a set of powerful reporting tools you can use to make sense of your analytics data.

All business-critical Matomo tools are covered in the guides below: data selectors, row evolution, segmentation, graphs and visualisations.

Other essential tools are also covered including: custom dimensions, custom reports, embedding Matomo reports in other places, using annotations to remember events, and grouping sites into Roll-ups.