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Every copywriter knows the importance of selling a product’s benefits, not its features. So why should your marketing efforts be different? Answer: they shouldn’t. It’s time to stop using demographic or behavioural traits to group customers and start using benefits …
Imagine this: you just launched your latest campaign and it was a major success. You blew last month’s results out of the water. You combined a variety of tactics, channels and ad creatives to make it work. Now, it’s time …
You have two options if you’re unhappy with your website’s conversion rates. The first is to implement a couple of random tactics you heard on that marketing podcast, which worked for a business completely unrelated to yours. The other is …
In marketing, we all know the importance of reaching the right customer with the right message at the right time. That’s how you cut through the noise. For that, you need data on your customers — even though gathering the …
The customer journey is rarely straightforward. Rather, each stage comprises numerous points of contact with your brand, known as marketing touchpoints. And each touchpoint is equally important to the customer experience. This article will explore marketing touchpoints in detail, including …
Imagine you just finished a successful marketing campaign. You reached new highs in campaign revenue. Your conversion was higher than ever. And you did it without dramatically increasing your marketing budget. So, you start planning your next campaign with a …
It’s a nightmare every marketing manager faces. Traffic is soaring after you’ve launched new digital marketing campaigns, but conversions have barely moved. Sound familiar? The good news is you’re not alone — loads of marketing managers struggle to get potential …
If you can’t get leads, you can’t get customers. To ensure you always have a steady stream of new customers (and revenue), you need to equip yourself with lead generation tools. Lead gen software does the heavy lifting for you …
Traditional advertising (think Mad Men) was all about slogans, taglines and coming up with a one-liner that was meant to change the world. But that type of advertising was extremely challenging to test, so it was hard to know if …
Whether investing time or money in marketing, you want the best return on your investment. You want to get as many customers as possible with your budget and resources. That’s what conversion rate optimisation (CRO) aims to do. But how …