News from privacy-first Google Analytics alternative, Matomo.
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On July 1, 2024, new privacy laws took effect in Florida, Oregon, and Texas. People in these states now have more control over their personal data, signaling a shift in privacy policy in the United States. Here’s what you need …
Do you run multiple websites? Or, you’re expanding from one to two sites? Multi-site management isn’t an easy task. While there are dozens of reasons why you may need to operate several sites, like brick and mortar stores opening new …
Banking customers are more diverse, complex, and demanding than ever. As a result, banks have to work harder to win their loyalty, with 75% saying they would switch to a bank that better fits their needs. The problem is banking …
How to export your data We would love for you to try Matomo, but first let’s get your data from Google: Export your UA360 data Export or archive your UA data Import your data to Matomo Here’s how to Import …
Can’t use JavaScript tracking on your website? Need a more secure and privacy-friendly way to understand your website visitors? Web log analytics is your answer. This method pulls data directly from your server logs, offering a secure and privacy-respecting alternative. …
You know that having a digital marketing strategy is crucial for helping your financial services business capture the attention and trust of potential customers and thrive in an increasingly competitive digital landscape. The question is — what’s the best way …
User data is more valuable and sought after than ever. Ninety-four percent of respondents in Cisco’s Data Privacy Benchmark Study said their customers wouldn’t buy from them if their data weren’t protected, with 95% saying privacy was a business imperative. …
We’ve made improvements to the Funnels feature to be more user-friendly and offer you greater flexibility. Here’s what’s changing: Setting up and managing funnels is now easier than ever Previously, creating funnels was tedious and required going through the Goals …
The last thing you want is to invest your advertising dollars in channels, campaigns and ads that don’t work. But B2B marketing attribution — figuring out which marketing efforts drive revenue — is far from easy. With longer sales funnels …
What is a company’s biggest asset? Its product? Its employees? Its unique selling proposition? More and more people are recognising it’s something else entirely: your customers. Without your customers, your business can’t exist. Nearly 77% of B2B buyers found the …