News from privacy-first Google Analytics alternative, Matomo.
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Are you investing time and money into marketing your business and unsure if it’s paying off? Web analytics provides the tools and insights to help you know which marketing channels to target and focus on. Without it you might be …
EU websites using Google Analytics and Facebook are being targeted by European privacy group noyb after the invalidation of the Privacy Shield. They filed a complaint against 101 websites for continuing to send data to the US. “A quick analysis …
Matomo Analytics is the leading open-source web analytics solution, designed to give you conclusive insights while respecting your user’s privacy, and keeping your data secure. We’re so proud Matomo is trusted with the analytics data of more than 1 million …
This post was originally published on January 11, 2017 and updated in May 2020 and June 2025 At Matomo, privacy matters. From the very beginning, we’ve built Matomo with a strong focus on protecting user and analytics data. Matomo is …
If you’re looking for a tag management system that rivals Google’s, then Matomo Tag Manager is a great Google Tag Manager alternative that takes your tracking to the next level. In this blog, we’ll cover: What is a tag manager? …
Not many people know this, but having a WordPress analytics tool gives you a competitive advantage. It’s also essential to the growth of your website. For many businesses, websites are the main driver of revenue and sales. In the case of …
Due to the endless choices, you may be wondering which web analytics plugin (GA, Slimstat or WP-Statistics) to choose from on the WordPress directory. If the choice is between WP-Statistics and Matomo for WordPress, we’ve got you covered. Have a …
With over a billion searches every day in search engines, it’s hard to underestimate the importance of having your business present on page one (ideally in positions 1 – 3) ranking for the keywords that impact your sales and conversions. …
While Google Analytics may seem like a great plugin option on the WordPress directory, we’d like to present a new ethical alternative called Matomo for WordPress, which gives you 100% data ownership and privacy protection. Firstly what does Google Analytics …
Since the GDPR came into effect and turned the online world on its head, confusion around cookies/cookie consent/cookie compliance has been widespread. So we’d like to take this chance to talk more about the supposed “big bad” of the latest …