News from privacy-first Google Analytics alternative, Matomo.
Get RSS feedTout le monde veut que son site Web soit bien classé dans Google – et c’est exactement la raison pour laquelle le monde du référencement est si compétitif. Pour réussir dans un espace aussi encombré, il est essentiel de s’équiper …
The Irish Data Protection Commission (the DPC) issued a €1.2 billion fine to Meta on May, 22nd 2023 for violating the General Data Protection Regulation (GDPR). The regulator ruled that Meta was unlawfully transferring European users’ data to its US-based …
We’re planning to release the first beta of Matomo 5 in a few weeks. For making it easy for Matomo users to be able to upgrade to this beta, it would be great to have as many plugins on the …
WELLINGTON, N.Z., April 20, 2023 – InnoCraft, the makers of world-leading open-source web analytics platform Matomo, has been named an ASX Hi-Tech Emerging Company of the Year finalist in the 2023 Hi-Tech Awards. Matomo founder Matthieu Aubry says, « At …
Google Optimize is a popular A/B testing tool marketers use to validate the performance of different marketing assets, website design elements and promotional offers. But by September 2023, Google will sunset both free and paid versions of the Optimize product. …
Google Optimize is a popular conversion rate optimization (CRO) tool from Alphabet (parent company of Google). With it, you can run A/B, multivariate, and redirect tests to figure out which web page designs perform best. Google Optimize seamlessly integrates with …
If you struggle to understand which marketing efforts contribute to your organisation’s success, you’re researching the correct solution. Every marketer’s dream is to get customers to purchase something the first time they click on your site. The reality is that …
Few sales happen instantly. Consumers take their time to discover, evaluate and become convinced to go with your offer. Marketing attribution (also known as multi-touch attribution, multi-channel attribution or MTA) helps businesses better understand which marketing tactics impact consumers’ decisions …
Good marketing thrives on data. Or more precisely — its interpretation. Using modern analytics software, we can determine which marketing actions steer prospects towards the desired action (a conversion event). An attribution model in marketing is a set of rules …
W3Tech names Matomo ‘Traffic Analysis Tool of the Year 2022’ in its Web Technologies of the Year list of technologies that gained the most sites Matomo, a world-leading open-source web analytics platform, is proud to announce that it has received …