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In a recent bootcamp, Timo Dechau walked attendees through his approach to data and measurement in privacy-focused analytics environments. He demonstrates how to shift from a chaotic, ‘track-it-all’ mentality to a focused method that prioritizes quality over quantity. This post …
Marketing analytics is reshaping decision-making in the financial sector, with recent studies showing it influences over half of all marketing strategies. However, marketers surveyed by MarketingWeek identify data and analytics as the biggest skill gap in their department.
Find out the top data analytics risks facing the fintech industry and discover what companies can do to overcome these challenges.
In the ever-evolving landscape of digital marketing, staying up-to-date with the latest changes is paramount. One such significant change came on 18 September 2023, in the form of iOS 17, Apple’s latest operating system update. With iOS 17, Apple has …
Do you want to analyse your website traffic? Maybe you want to know how well you’re converting your traffic. Or maybe you’re looking to track the performance and ROI of your marketing campaigns. Regardless, you won’t get far without relying …
Businesses spend a ton of time, money and effort into creating websites that are not only helpful and captivating, but also highly effective at converting visitors. They’ll create content, revise designs, add new pages and change forms, all in the …
For your website and business to succeed, you need to focus on building traffic. However, you aren’t the only one with that goal in mind. There are millions of other websites trying to increase their traffic as well. With that …
On a parfois l’impression de devoir travailler plus dur que jamais pour obtenir des résultats de campagne pour ses clients. C’est pourquoi Event Tracking et un gestionnaire de balises sont indispensables aux agences de marketing en 2022. En combinant ces …
Event Tracking est un point essentiel pour améliorer les conversions des sites Web. Mais la situation est-elle différente pour les spécialistes du marketing en 2022 ? Le suivi des évènements ne consiste pas seulement à comprendre ce que font les …
Les sites Web deviennent de plus en plus complexes à gérer, et dans votre quête de nouveaux outils pour l’optimisation des sites, vous devez envisager l’utilisation d’un Gestionnaire de balises (Tag Manager en anglais). Un gestionnaire de balises aidera votre …