News from privacy-first Google Analytics alternative, Matomo.
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In a recent bootcamp, Timo Dechau walked attendees through his approach to data and measurement in privacy-focused analytics environments. He demonstrates how to shift from a chaotic, ‘track-it-all’ mentality to a focused method that prioritizes quality over quantity. This post …
In the past, most marketers relied on the now‑infamous third‑party cookies that tracked visitors across sites to personalise offers and attribute campaigns. But with major browsers now deprecating these third-party methods, attention is shifting toward first‑party data and cookieless approaches. …
“Attribution is dead.” That’s a sentiment we see echoed all the time within marketing circles. It’s tempting to believe this idea when marketers are struggling to prove the value of their efforts. Attribution models like last-click models overvalue the final …
Matomo nomme Adam Taylor CEO et Matthieu Aubry CPO, et renforce sa présence en Europe avec un nouveau leadership commercial en France, confirmant son engagement pour une analytics éthique, souveraine et conforme au RGPD.
AI assistants are reshaping web analytics. Learn why separating human traffic from AI traffic is now essential – and how privacy-first analytics like Matomo help you measure what truly matters.
It’s a fact that Europe’s General Data Protection Regulation (GDPR) reshaped how people do [digital] business across the European Union (EU), the wider European Economic Area (EEA) and the United Kingdom (UK). Since Brexit, the UK has enforced its own …
Marketing has never had more data, and never felt more fragile. Consumers want relevant experiences. They expect personalization. But the moment it feels invasive, something breaks. Not the campaign. The relationship. People don’t dislike marketing. They resent feeling watched. They resent being followed from site to site. They resent ads that appear seconds after a private conversation. They resent the sense …
Businesses are collecting more data than ever before — which is great as long as you can make sense of it. Unfortunately, many marketing, product and operations teams feel like they’re drowning in data. A good data analytics platform can be …
How many tabs do you have open right now? If you’re like most analytics professionals, the answer is « too many »… and at least one of them is a dashboard you meant to check an hour ago. Context switching kills productivity. …
Data ethics is a set of principles for how we should collect, store, use and process personal information. In practice, ethical data collection means following principles that align with global privacy laws (like the GDPR) and meet modern customer expectations: …
Privacy regulations across Europe are evolving. 2026 is shaping up to be a pivotal year in the privacy world. For analytics teams, compliance leaders, and digital decision-makers, the next 12–18 months will bring concrete changes to how audience measurement can …