…privacy-respecting analytics. What’s a consent manager platform? A Consent Management Platform (CMP) is a tool that helps websites collect, manage, and store user consent for data tracking and cookies in compliance with…
…tools allow you to collect and analyse data without relying on cookies or resorting to data sampling. Those standout features can’t be found in GA4 or GA360. Google also doesn’t…
…always been closed-source. However, the open-source version, Fathom Lite, is still available. It has very limited functionality, uses cookies and is currently unsupported by the company. No new features are…
…Set retention limits for raw and aggregated data and support compliance and minimise exposure. Configure tracking cookies to auto-expire and limit long-term data collection. Disable visit logs and user profiles and…
…now evaluate their own compliance against standardised criteria outlined in the CNIL’s revised guide: « Cookies : solutions pour les outils de mesure d’audience ». Self-assessment is not a CNIL…
…with trust. And trust doesn’t come from pixels, cookies, or dashboards. It comes from intention. Privacy protects that trust. Ethical marketing strengthens it. At Matomo, privacy-first and ethical marketing aren’t constraints, they’re commitments. Because sustainable…
…Directive, which requires opt-in for all trackers and non-essential cookies. Privacy-centric analytics platforms, like Matomo, also support Consent Mode. This means tracking is adjusted based on user choices. Note: Consent is one lawful basis…
…cookies first-party sont utilisés – le suivi cross-domain est désactivé – les paramètres de campagne et les identifiants publicitaires sont supprimés à l’ingestion et ne sont pas stockés – le…
…within the Matomo Cloud or On-Premise environment. Do heatmaps use cookies? Matomo Heatmaps support cookieless tracking. When Session Recordings are enabled, the plugin sets a first-party _pk_hsr cookie for the…
…allowing it to be shared with third parties. Matomo is a privacy-first web analytics platform that primarily uses first-party cookies. That’s something that ticks one of the boxes of almost…
