Blog: How to Track Google Ads Campaigns with Matomo

…in Matomo. If your campaign URL looks like this: https://your-website.com/, your campaign URL will then look like this after adding the campaign parameters: https://your-website.com/?mtm_campaign=Name-Of-Your-Campaign&mtm_kwd=Your-Keyword&mtm_source=google&mtm_medium=cpc&mtm_content=My-Ad-Headline&mtm_cid=abc_1234567 As each ad URL can be…

FAQ: Start tracking with a WordPress.com site that cannot use plugins

…src=« https://matomo.example.org/matomo.php?idsite={$IDSITE}&rec=1″ style= »border:0″ alt= » » /> <!– End Matomo –> 6. Replace https://analytics.example.com with your Matomo URL, for example https://mysite.matomo.cloud. It should now look like this: 7. Replace {$IDSITE} with your Matomo…

FAQ: Configure Matomo for security

…(which would be easy prey for malware already running on many Windows computers). Keep your own PC up-to-date Always keep your own computer up to date, including the Flash plugin,…

Matomo Cloud Privacy Policy

…protecting your privacy rights, e.g.: New Zealand: Office of the Privacy Commissioner: https://www.privacy.org.nz/about-us/contact/ UK: Information Commissioner’s Office: https://ico.org.uk/global/contact-us/ EU: select the appropriate authority from the list provided by European Data…

Privacy Policy

https://www.privacy.org.nz/about-us/contact/ UK: Information Commissioner’s Office: https://ico.org.uk/global/contact-us/ EU: select the appropriate authority from the list provided by European Data Protection Board https://edpb.europa.eu/about-edpb/board/members_en Australia: Office of the Australian Information Commissioner: https://www.oaic.gov.au/about-us/contact-us/ Rest…

FAQ: How to identify Paid vs Organic traffic in Matomo

…utm_* parameters. Example campaign link: https://mysite.com/?mtm_campaign=EasterPromo&mtm_medium=cpc&mtm_source=google. When Matomo detects these parameters, the visit is recorded under Acquisition > Campaigns. This lets you measure traffic volume, engagement, conversions, and other metrics…

FAQ: How do I install the Matomo tracking code on an HTML website?

…Manager code or JavaScript Tracking code–> <script> var _paq = window._paq = window._paq || []; _paq.push([‘trackPageView’]); _paq.push([‘enableLinkTracking’]); (function() { var u= »https://mywebsite.matomo.cloud/ »; _paq.push([‘setTrackerUrl’, u+’matomo.php’]); _paq.push([‘setSiteId’, ‘1’]); })(); </script> <script src= »https://cdn.matomo.cloud/mywebsite.matomo.cloud/matomo.js »></script> <!–…