When not to use Events, and what to use instead

If you want accurate tracking of Media Interactions, such as video or audio plays etc., then you will probably be better served by the popular Matomo Media Analytics extension.

If you sell things through your website, then you should also make use of Matomo’s Ecommerce analytics, which go beyond standard event tracking.

If you want to track impressions and interactions with content, such as ads, you may also want to investigate the content tracking features in Matomo.

If you want to track clicks on links to external websites, then you should explore the outlink analytics feature within Matomo.

If you want to track file downloads, check out the downloads report available in Matomo.

If you want to track interactions with forms, the form analytics feature is very powerful.