Event Tracking adds context to the time people spend on the pages of your website or app. Whereas page view data tells you how many people are exposed to pages on your website. With a little configuration, Events can go further and tell you what users do while they are there.
For example, 100 people may visit your homepage for 20 minutes, but you won’t necessarily know what they were doing at that time. Did they simply walk away from the screen and grab a coffee? Or did they spend time watching a promotional video, which led to them starting to add their details to a newsletter subscription form which they couldn’t complete due to an error?
Every website is unique, so the specific events that you want to track and the method will often vary. However, there are common website elements that make sense to track with events. You can find a selection of the most popular use cases, and the types of questions they can answer below.