What’s included in the Matomo Cloud 21-day free trial

The Matomo Cloud free trial gives you full access to all Matomo features for 21 days. You can explore every premium feature, measure data from your website or app, and experience the complete Cloud-hosted platform in a real analytics environment.

When the Matomo trial ends, you can purchase a Matomo Cloud plan to continue tracking and retain your data. If you decide not to continue, no action is required. The trial will automatically expire at the end of the 21-day period, and your Matomo Cloud site will be deleted from our servers within a few days. Matomo trial users will not be charged or asked to provide payment details unless upgrading to a paid plan.

What’s included in the Matomo free trial

• No credit card required: Start your trial instantly without entering payment details.
• Full feature access: The trial includes every Matomo feature, including Custom Reports, Heatmaps, Session Recording, Tag Manager, A/B Testing, and Funnels.
• 100% data ownership: You remain the sole owner of your data and can request a complete raw data export at any time.
• Unsampled data: Matomo provides all your analytics data with no sampling, ensuring accurate reporting and insights.
• Automatic updates and maintenance: Your Matomo Cloud instance is always up to date, with hosting, security, and software updates managed automatically.
• Free customer support: You can contact Matomo Support during your trial for assistance with setup or questions.

How to sign up

1. Click on this link to start your free analytics trial.
2. Enter your email address and website URL.
3. Choose a subdomain (for example, yourname.matomo.cloud).
4. Accept the terms and conditions and click Start improving your websites now.
5. Check your email to activate your account.

If you’re new to Matomo, the Getting Started articles can guide you through learning key analytics concepts, navigating the interface, and understanding how Matomo works. If you’re already familiar with analytics, jump straight into the installation and start setting up your tracking.

Next steps

After activating the 21-day free trial, you can begin exploring key Matomo features to understand how data is collected and reported. To plan your setup effectively, download the Matomo Measurement Plan for guidance on identifying the data you need and how to track it in Matomo.

1. Choose your tracking method and install Matomo using the JavaScript code or Matomo Tag Manager.
2. Manage privacy and security by applying privacy settings to ensure compliance and review the security options to keep user accounts and data secure.
3. Invite team members to join your Matomo Cloud account with appropriate user permissions.
4. Set up at least one conversion goal such as a completed form submission or page view to start measuring visitor engagement.
5. Use key features like Ecommerce tracking, Heatmaps, or A/B Tests to understand visitor behaviour.
6. Discover essential reports under Visitors, Behaviour, and Acquisition to see how visitors interact with your site.
7. If you are migrating from Google Analytics or Matomo On-Premise, refer to the Migrate to Cloud user guides.

During your 21-day trial, you can fully explore how Matomo Cloud helps you measure, analyse, and improve your website’s performance. If you decide to continue after the trial, you can simply purchase a Cloud plan without losing any of your tracked data or settings.