How do I create Matomo Cloud instances on behalf of my clients?
Setting up Matomo Cloud on behalf of another party, such as a client or partner, is a simple process. Superusers can create and manage their client/partner’s cloud instance, and later transfer superuser rights (ownership) to them.
Instead of your clients or partners registering and setting up their Matomo instance, you can use your own email address with a tag to complete the process.
Create a new Matomo instance for my client
- To set up Matomo Cloud on someone else’s behalf, start the sign-up process by clicking Start Your Free Analytics Trial on the Matomo website.
- In the field, enter Your email address and include a tag that identifies the other party, for example:
normal email prefix+clientname@your domain e.g.,john+clientxyz@example.comwhere the normal format would bejohn@example.com.
Note: Most email providers support this method, but not all. Read more in this article about sub-addressing. - Provide the client’s website address they want to track and confirm the default subdomain provided or customise as needed.
- Click Start improving your websites now.
- Matomo Cloud will send confirmation and setup emails to your inbox (e.g.
john@example.com). Follow the instructions in the email to complete the process.
Email systems treat anything after the plus sign (+) as a sort of tag (or label) that you can use to set up email filters (optional) and organise communications by client automatically.
Why use a tagged email address to set up another Matomo Cloud instance?
Using a tagged email address makes it easy to set up and manage Matomo Cloud instances on behalf of others.
- It allows you to create and manage multiple client instances efficiently, without asking clients to complete the sign-up process themselves.
- Immediately after the setup, you gain full administrative control using your regular work email account. There is no need to create and manage separate inboxes for each instance setup.
- Avoid delays and configure the Matomo instance as required before transferring ownership to your client/partner.
Can I later change the email address to the client’s real email?
Yes. After the Matomo instance is active, a superuser can create a new user account using the client’s actual email address.
- Go to Matomo settings
> System > Users. - Click Invite a new user and add the client/partner’s details.
You can then assign them the appropriate access level and, if needed, transfer superuser ownership.
If you want the client to fully own the instance, you can also:
- Transfer the billing owner by updating the details in Matomo settings > > Billing > Billing owners.
- Downgrade your permissions or remove your user account after the client has full access.
Read more about creating and managing new Matomo users.
How do I transfer superuser rights?
Superusers have full administrative control over a Matomo account, including access to all settings, users, and data.
If you need to transfer superuser permissions, assign superuser access to another user, and optionally remove access for the current superuser. Learn how to transfer superuser rights.