News from privacy-first Google Analytics alternative, Matomo.
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Banking customers are more diverse, complex, and demanding than ever. As a result, banks have to work harder to win their loyalty, with 75% saying they would switch to a bank that better fits their needs. The problem is banking …
How to export your data We would love for you to try Matomo, but first let’s get your data from Google: Export your UA360 data Export or archive your UA data Import your data to Matomo Here’s how to Import …
Can’t use JavaScript tracking on your website? Need a more secure and privacy-friendly way to understand your website visitors? Web log analytics is your answer. This method pulls data directly from your server logs, offering a secure and privacy-respecting alternative. …
You know that having a digital marketing strategy is crucial for helping your financial services business capture the attention and trust of potential customers and thrive in an increasingly competitive digital landscape. The question is — what’s the best way …
User data is more valuable and sought after than ever. Ninety-four percent of respondents in Cisco’s Data Privacy Benchmark Study said their customers wouldn’t buy from them if their data weren’t protected, with 95% saying privacy was a business imperative. …
We’ve made improvements to the Funnels feature to be more user-friendly and offer you greater flexibility. Here’s what’s changing: Setting up and managing funnels is now easier than ever Previously, creating funnels was tedious and required going through the Goals …
The last thing you want is to invest your advertising dollars in channels, campaigns and ads that don’t work. But B2B marketing attribution — figuring out which marketing efforts drive revenue — is far from easy. With longer sales funnels …
What is a company’s biggest asset? Its product? Its employees? Its unique selling proposition? More and more people are recognising it’s something else entirely: your customers. Without your customers, your business can’t exist. Nearly 77% of B2B buyers found the …
While the standard Universal Analytics (UA) was sunset for free users in July 2023, Google Analytics 360 (GA360) users could postpone the switch to GA4 for another 12 months. But time is running out. As July is rapidly approaching, GA360 …
Google pushed the sunset date of Universal Analytics 360 to July 2024, giving enterprise users more time to transition to Google Analytics 4. This extension is also seen by some as time to find a suitable alternative. While Google positions …