Matomo now integrated within CloudFlare
Would you like to know some quick fix in order to make your website load faster? Would you like your users to have a better experience on your website? One answer to that is what we call a CDN. Content …
Official Matomo Blog
News from privacy-first Google Analytics alternative, Matomo.
Get RSS feedFind out what people are searching when coming from search engines
At InnoCraft, we know that SEO is an important topic for most of you. If you have not heard of this term before, SEO stands for Search Engine Optimization. It consists in having your content website visible within the search …
Community survey revealed – Discover the profile of a Matomo user
In January 2017 we launched a Matomo community survey which gathered more than a thousand responses. It is now time for us to release the results of this study. We release today the results of this survey painting a picture of …
How to sell Matomo services without any confusion?
As you may know, Matomo (Piwik) is a Free software under the GPL license which guarantees you: The freedom to run the program for any purpose. The freedom to study how it works and change it. The freedom to improve …
ASPSMS: a successful integration with Matomo
Have you ever wondered how an integration between a third party company and Matomo (Piwik) is possible? What are the key factors for a good partnership? This article describes our recent collaboration with a company for a mobile messaging integration. …
The new GDPR data protection regulation and potential consequences on Matomo
GDPR is a new data protection related regulation in Europe. GDPR stands for General Data Protection Regulation and is known in Germany under Datenschutz-Grundverordnung (DSGVO). The purpose of this European regulation is to strengthen and unify data protection for all …
Understand your visitors by seeing where they click, hover, type and scroll, and replay their actions in a video
Hi, this is Mike from InnoCraft, the company of the makers of Matomo Analytics which is used by over 1 million websites and apps in over 150 countries. I’m very proud to introduce you to our Heatmap & Session Recording …
Tracking User Acquisition and Social Media Activity with Matomo
Being able to monitor user acquisition and social media activity is essential for determining whether the outcome of your campaigns is in line with the business objectives. Determining the source of each website visit that gets you closer to your …
Performance optimizations you can apply today to load the Matomo JavaScript tracker faster
When you track your website with Matomo or any other analytics solution, you need to embed a JavaScript file in order to track page views, events, clicks, and more. At InnoCraft, it is our daily business to help Matomo (Piwik) …
Different ways of embedding the Matomo tracking code for faster website performance
Many studies have shown that performance matters a lot. For each 100ms a websites takes longer to load, a business may lose about 0.1% to 1% in revenue. It also matters because Google judges page speed as a ranking factor …