If you’re looking for a tag management system that rivals Google’s, then Matomo Tag Manager is a great Google Tag Manager alternative that takes your tracking to the next level. In this blog, we’ll cover: What is a tag manager? …
Not many people know this, but having a WordPress analytics tool gives you a competitive advantage. It’s also essential to the growth of your website. For many businesses, websites are the main driver of revenue and sales. In the case of …
Due to the endless choices, you may be wondering which web analytics plugin (GA, Slimstat or WP-Statistics) to choose from on the WordPress directory. If the choice is between WP-Statistics and Matomo for WordPress, we’ve got you covered. Have a …
Since the GDPR came into effect and turned the online world on its head, confusion around cookies/cookie consent/cookie compliance has been widespread. So we’d like to take this chance to talk more about the supposed “big bad” of the latest …
Collecting information via web analytics platforms is needed to help a website grow and improve. When doing so, it’s best to strike a balance between getting valuable insights, and keeping the trust of your users by protecting their privacy. This …
Learning about personally identifiable information (PII) is crucial. Identifiable information can be used for nefarious purposes like identity theft and fraud. So, how can you protect yourself as an innocent web browser? Or, if you manage a website — how …
Get a clearer picture with the date and segment comparison feature What can you do with it? What are the benefits? Make informed decisions faster by easily comparing different segments and dates with each other. Compare report data for multiple …
What is Google Analytics data sampling, and what’s so bad about it? Google (2019) explains what data sampling is: “In data analysis, sampling is the practice of analysing a subset of all data in order to uncover the meaningful information …
Your 6-step guide to increasing acquisition Want to save time and money, as well as increase conversions and acquisition? Matomo Analytics is here to help with that! Let’s start by helping you create a website visitors’ acquisition strategy, without it …
Easily track Events within Matomo Analytics thanks to Matomo Tag Manager Introduction In this article we’ll cover what events in Matomo Analytics are; and how you can easily set them up thanks to Matomo Tag Manager. Key concepts within this …