Heatmap software is critical in improving website conversions. Why? Because it provides customer-centric insights. In the online market, businesses that are customer-centric are 60% more profitable than businesses that are not. Using heatmaps to track factors such as usability, compare …
One of the most effective ways to improve the user experience on your website is to use heatmap software. As well as in-depth insight on how to improve your website and funnels, user behaviour analytics complement traditional web metrics with …
SEO Web Vitals track your critical website performance metrics and are a core element of SEO best practice. Start using Matomo SEO Web Vitals to monitor your website performance, optimise your visitor experience, improve your search result rankings, and see …
Did you know the average conversion rate for online stores is only 2%? That means for every 100 visitors, only two people will actually place an order. So, what does it take to get more of your website visitors to …
Long gone are the days of simply tracking page views as a measure of engagement. Now it’s about engagement analysis, which is layered and provides insight for effective data-driven decisions. Discover how engaged people are with your website by uncovering …
Are you investing time and money into marketing your business and unsure if it’s paying off? Web analytics provides the tools and insights to help you know which marketing channels to target and focus on. Without it you might be …
Updated in June 2025 At Matomo, privacy matters. From the very beginning, we’ve built Matomo with a strong focus on protecting user and analytics data. Matomo is designed with privacy regulations at its core. It fully supports the GDPR and …
If you’re looking for a tag management system that rivals Google’s, then Matomo Tag Manager is a great Google Tag Manager alternative that takes your tracking to the next level. In this blog, we’ll cover: What is a tag manager? …
Not many people know this, but having a WordPress analytics tool gives you a competitive advantage. It’s also essential to the growth of your website. For many businesses, websites are the main driver of revenue and sales. In the case of …
Due to the endless choices, you may be wondering which web analytics plugin (GA, Slimstat or WP-Statistics) to choose from on the WordPress directory. If the choice is between WP-Statistics and Matomo for WordPress, we’ve got you covered. Have a …