Data ownership is easy to agree with: Almost every analytics team wants ownership and control over its data. The harder question is what that control looks like in everyday work. Ownership establishes who has rights over the data. The practical …
Web analytics helps teams decide what to fix, where to invest and which channels deserve more attention. But those decisions are only as strong as the data behind them. In Matomo’s Future of Web Analytics report, we surveyed web analytics …
Google Analytics (GA) is the biggest player in the web analytics space. But dominance and reliability aren’t the same metric. Over the years, users have pointed out several major limitations in Google Analytics. Many of these are even more visible …
There was a time when website traffic came from a handful of well-understood channels: organic search, paid ads, social media, and direct visits. But over the past few years, that picture has changed. AI-powered platforms like Google’s AI Mode, ChatGPT, …
One morning, you open your analytics dashboard and see something every marketer hopes for: Traffic is up, not by a few percent, it has doubled overnight. For a moment, it feels like all your hard work has finally paid off. …
Google Analytics has been the industry default for years. But privacy-first browsers, consent requirements and a fundamental shift in how people discover websites through AI assistants are making it harder to trust GA’s reports. Here’s a look at the common …
AI is now part of everyday life, from the recommendations you see in AI overviews to systems that detect fraud. As its use grows, so do concerns around transparency, fairness and how user data is handled. The European Union (EU) …
Pulling text from a blog to answer a user’s query, finding listings on an ecommerce website for gift ideas or performing multi-step research on complex topics: these aren’t human actions. It’s all from AI chatbots. These examples are just some …
Three of the top ten challenges in KPMG’s 2025 Mid-Year Regulatory Report involved data privacy. With growing pressure and regulations, how can businesses balance respecting user privacy and compliance requirements with meeting their customers’ digital experience needs and preferences? This guide …
In KPMG’s 2025 Banking Survey, 91% of banking executives said data‑driven insights and personalisation are their top investment priorities. They see utilising data as the clearest path to operating efficiency and customer satisfaction. The survey also highlights data privacy as one …
