If you run analytics for a French audience, you might already know about the CNIL consent exemption. And you know that privacy requirements can slow everything down. Getting GDPR-compliant analytics for France used to mean working through a detailed checklist, …
Data privacy regulations are evolving, customer expectations are rising and businesses need the right tools to build trust and stay compliant. Data privacy management software comes in many different forms. There are consent managers, mapping tools, breach response systems, vendor …
Websites generate an endless stream of behaviour signals each day. Page views, traffic sources and bounce rates paint part of the picture, yet the deeper story often remains hidden. Campaigns may succeed with one group but fall flat with another, …
In the past, most marketers relied on the now‑infamous third‑party cookies that tracked visitors across sites to personalise offers and attribute campaigns. But with major browsers now deprecating these third-party methods, attention is shifting toward first‑party data and cookieless approaches. …
It’s a fact that Europe’s General Data Protection Regulation (GDPR) reshaped how people do [digital] business across the European Union (EU), the wider European Economic Area (EEA) and the United Kingdom (UK). Since Brexit, the UK has enforced its own …
Marketing has never had more data, and never felt more fragile. Consumers want relevant experiences. They expect personalization. But the moment it feels invasive, something breaks. Not the campaign. The relationship. People don’t dislike marketing. They resent feeling watched. They resent being followed from site to site. They resent ads that appear seconds after a private conversation. They resent the sense …
Businesses are collecting more data than ever before — which is great as long as you can make sense of it. Unfortunately, many marketing, product and operations teams feel like they’re drowning in data. A good data analytics platform can be …
Data ethics is a set of principles for how we should collect, store, use and process personal information. In practice, ethical data collection means following principles that align with global privacy laws (like the GDPR) and meet modern customer expectations: …
Privacy regulations across Europe are evolving. 2026 is shaping up to be a pivotal year in the privacy world. For analytics teams, compliance leaders, and digital decision-makers, the next 12–18 months will bring concrete changes to how audience measurement can …
The recent Adobe Analytics breach is the latest reminder of a well-known truth: regardless of how trusted or qualified the vendor is, outsourcing always introduces some level of risk. The breach in brief (and its business impact) In September, Adobe Analytics made …