FAQ: What is User ID tracking?
…Matomo privacy settings, you can enable using pseudonyms instead of User IDs to avoid directly storing and displaying personal data. Learn more about User ID privacy considerations. Read the step-by-step…
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Blog: Convenience vs control: The Adobe Analytics data breach
…domain data and navigation structures”, many of which these businesses were legally obligated to protect under data privacy laws. Adobe was able to revert the change and resolve the issue…
Website Terms of Use
…warrant that any content you submit does not infringe on any third party’s intellectual property rights or violate any applicable law. Privacy: Your personal information will be handled in accordance…
FAQ: How do I anonymise previously tracked raw data (visitors, visits) to remove personal data and delete database column values?
…irreversible and cannot be undone. Start the data anonymisation process To anonymise previously tracked raw data, follow these steps: Login to Matomo as a Superuser. Go to Administration > Privacy…
FAQ: How do I ask for user consent before tracking visitors or measuring user analytics?
…your use of Matomo aligns with privacy laws such as GDPR, ePrivacy Directive, or other local regulations that are applicable to your website. If you need to obtain user consent…
FAQ: How do I set the User ID using Matomo Tag Manager?
…is recommended to update your Matomo privacy settings to use a pseudonym to replace the User ID for enhanced privacy. The User ID pseudonym is processed using a salted hash…
Blog: Accessibility Testing: Why It Matters and How to Get Started
…you 100% data ownership while respecting user privacy. Think of this as a Google Analytics alternative that doesn’t use your visitors’ data for advertising purposes. Key features: Privacy-friendly and GDPR-compliant…
Blog: How to Conduct a Customer Journey Analysis (Step-by-Step)
…game to analyse. If you want to analyse your entire sales funnel, you can try Matomo, a privacy-friendly web analytics tool. You should make sure to split up your touchpoints…
Blog: SEO for Financial Services: The Ultimate Guide
…audience. As a privacy-fist, compliant web analytics solution Matomo can provide valuable insights to support your SEO efforts. Matomo ensures compliance with privacy laws — including GDPR, CCPA and more…
Blog: Marketing Analytics in Banking: How to Be Effective and Compliant
Marketing analytics is reshaping decision-making in the financial sector, with recent studies showing it influences over half of all marketing strategies. However, marketers surveyed by MarketingWeek identify data and analytics…