Blog: 10 Customer Segments Examples and Their Benefits
…be able to draw a direct connection between the segmentation category or categories each example falls under. One thing to note is that you’ll want to consider privacy and compliance…
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Blog: A Guide to GDPR Sensitive Personal Data
…such as having Data Privacy Impact Assessments, appointing Data Protection Officers and EU Representatives, if you are a controller based outside the EU. Penalties for GDPR non-compliance Mishandling sensitive data…
FAQ: How do I install the Matomo tracking code using Shopify custom pixels
…protection law), and use (3) Customer privacy link to setup your privacy policy, cookie banner, and opt-out page. In the Code section of the configuration page, you will add your…
FAQ: How far back can raw data be exported using Matomo’s Data Warehouse Connector?
…Administration > Privacy > Anonymize data. With Matomo Cloud, the backfill period is 24 months. You can keep an unlimited amount of aggregated report data, but your plan limits the…
Matomo for Banks
Banking Analytics for the Privacy-first World The only web and app analytics platform that empowers banks ethically Matomo delivers the security, privacy, and compliance that banks require, alongside the powerful…
FAQ: How does IP Address Anonymisation work in Matomo?
…visitor. With the IP anonymisation function enabled, Matomo immediately processes the request and masks the IP address according to your privacy configuration settings. For example, if the visitor’s IP address…
Matomo for Fintechs
Matomo for Fintechs Accurate web analytics—track every visit, every action Matomo gives fintechs the reliable insights they need while ensuring privacy, security, and compliance. ★★★★★ Rated 4.6 out of 5…
FAQ: CNIL Compliance for Ecommerce Tracking
…of the use of the exempt trackers (e.g., in your website privacy policy). To maintain exemption status, these trackers: Must be used exclusively for audience measurement, including performance monitoring, technical…
Blog: Matomo Launches Global Partner Programme to Deepen Local Connections and Champion Ethical Analytics
Matomo introduces a global Partner Programme designed to connect organisations with trusted local experts, advancing its commitment to privacy, data sovereignty, and localisation. Wellington, New Zealand – 25 June 2025…
FAQ: Data masking in Heatmaps and Session Recordings
…HTTPS with TLS encryption, and Cloud instances are hosted in privacy-compliant regions (e.g. EU for GDPR). Privacy and data handling All sensitive data is masked in the browser before being…