Blog: What is CNIL? Functions, rules and best practices
…you don’t hoard data forever. If you’re using web analytics, take a hard look at your data collection practices. Are you transferring data to the US? Using third-party cookies? Tracking…
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Blog: How AI is reshaping web analytics and how to measure real human traffic in 2026
…privacy-first analytics platforms have gained unexpected relevance. Because they don’t depend heavily on third-party cookies or invasive tracking, they tend to focus more on real interactions, what people actually do…
Blog: Matomo announces new chatbot tracking in its AI Assistants suite, offering comprehensive insights into AI traffic
…and automated agents increasingly interact with websites, many analytics tools struggle to interpret this traffic because they rely heavily on cookies and user identifiers, mechanisms that AI systems often reject…
FAQ: What is the Matomo Tracker Proxy
Table of contents Cookies, consent, and browser behaviour Domain vs subdomain considerations Next steps By default, Matomo Cloud sends tracking requests from a *.matomo.cloud domain, and Matomo On-Premise sends tracking…
Blog: EU AI Act: What it is and what it means for data and analytics
…healthcare, can’t store data outside their systems. Matomo offers a self-hosted option that lets businesses keep analytics data within their own infrastructure. Reduce reliance on cookies Due to privacy expectations,…
FAQ: Link visitors between different browsers and apps using the Visitor or User ID
…Use Matomo Tag Manager Test the tracking setup Troubleshooting Matomo identifies visitors using first-party cookies stored in the browser. Because browsers and apps do not share first-party cookies, when a…
Blog: A simple guide to advanced marketing analytics
…Set retention limits for raw and aggregated data and support compliance and minimise exposure. Configure tracking cookies to auto-expire and limit long-term data collection. Disable visit logs and user profiles and…
Blog: Privacy regulations are changing in 2026: what analytics teams need to know
…now evaluate their own compliance against standardised criteria outlined in the CNIL’s revised guide: « Cookies : solutions pour les outils de mesure d’audience ». Self-assessment is not a CNIL…
Blog: Good marketing starts with trust. Privacy protects it: Data Protection Day 2026
…with trust. And trust doesn’t come from pixels, cookies, or dashboards. It comes from intention. Privacy protects that trust. Ethical marketing strengthens it. At Matomo, privacy-first and ethical marketing aren’t constraints, they’re commitments. Because sustainable…
Blog: Choosing the right data privacy management software
…Directive, which requires opt-in for all trackers and non-essential cookies. Privacy-centric analytics platforms, like Matomo, also support Consent Mode. This means tracking is adjusted based on user choices. Note: Consent is one lawful basis…