FAQ: Addressing Unexpected Data Discrepancies

…Googlebot/2.1; +http://www.google.com/bot.html) The device detection report would return the above result based on this useragent To exclude traffic for a particular User agent (or several user agents), go to Administration…

Blog: iOS 17’s Impact on Marketing: Navigating Privacy Changes

…details. For example, with Matomo (mtm) tracking parameters, a campaign tracking URL might look like this: https://www.example.com/products/example_product?mtm_campaign=summer-sale Understanding the impact of iOS 17 on campaign tracking URLs is essential for…

FAQ: Matomo & Google Consent Mode V2

Google implemented its Consent Mode v2 in 2023, and it is now compulsory when using Google advertising and measurement products. Consent Mode v2 is a Google-specific requirement that does not…

FAQ: What is MatomoCamp?

MatomoCamp is the annual online event for Matomo Analytics, where the global community gathers to share knowledge and best practices. Completely free and open to all, MatomoCamp welcomes everyone from…