Étiquettes

A tag is a snippet of code which can be executed on your site. Most of the time a tag may be used to either send data to a third-party (for example tracking data) or to embed content from a third-party into your website (for example social widgets or surveys).

 

Create and manage

Manage Tags in Matomo Tag ManagerCopy a Tag in Matomo Tag ManagerUse variables within the Custom HTML tagDevelop custom tags Add Google Ads Remarketing Tags in Matomo Tag ManagerGoogle Consent Tag in Matomo Tag ManagerConfigure the Google Tag in Matomo Tag ManagerConfigure the Google Ads Conversion Tag in Matomo Tag ManagerConfigure the etracker Tag in Matomo Tag ManagerConfigure the Google Analytics GA4 Event Tag in Matomo Tag ManagerConfigure the Hotjar Tag in Matomo Tag ManagerConfigure the LinkedIn Insights Tag in Matomo Tag Manager

Analytics

Trigger a Goal Conversion when a user clicks a link, using Matomo Tag Manager