Multi Channel Conversion Attribution User Guide - Reports

Multi Channel Conversion Attribution, also known as Cross Channel Attribution, lets you assign a value to each visit prior to a conversion or prior to a sale. By default, Matomo lets you only know the referrer of the last non-direct visit when a conversion happens. However, in reality, multiple channels contribute to a conversion as a visitor often visits a website several times before they convert a goal. By applying different attribution models, you get a better view on which channels actually lead to a conversion. This helps you finding out where to spend your money best when acquiring visitors.

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Getting started

What does Multi Channel Conversion Attribution do? Set up and analyse Multi Channel Conversion Attribution reports Enable the Multi Channel Conversion Attribution for a goal or ecommerce order

Analyse Multi Attribution

Set up and analyse Multi Channel Conversion Attribution reports Which Channels does the Attribution report show?Where do I find Multi Channel Conversion Attribution report?Which metrics are shown in the Multi Attribution report?Change the campaign dimension combinations Change and increase the number of days prior to the conversion to more than the default 90 days Apply segments to the Multi Channel Conversion Attribution Fetch Multi Channel Conversion Attribution reports via the Matomo HTTP Reporting API

On-Premise FAQs

Where can I get the Multi Channel Conversion Attribution?Who develops & maintains the Multi Channel Conversion Attribution plugin?What about the quality of the Multi Channel Conversion Attribution plugin?Does Multi Channel Conversion Attribution work as a standalone product?Which Matomo version is required for this Multi Channel Conversion Attribution plugin?Do I get access to the raw data?