Event Tracking

Event Tracking in Matomo goes beyond page views by showing what users actually do on your website or app. While page view data reveals how many people visit a page, events capture interactions such as clicks, video plays, downloads, or form submissions.

For example, 100 people may spend 20 minutes on your homepage. Without events, it’s unclear whether they walked away from the screen or engaged with a promotional video and tried to subscribe to your newsletter. Tracking events answers these questions by connecting user actions to outcomes.

The events you track will depend on your goals, but many websites benefit from measuring interactions with links, buttons, videos, and forms. Explore the help articles below to get started - you can also configure event tracking in Matomo Tag Manager by following the set up guide.

Getting started

Common Event Tracking Use CasesThe anatomy of an event, example events and best practisesWhen not to use Events, and what to use instead

Track events

Implement event tracking with MatomoTrack Events in Matomo using GTM dataLayer Events and Variables

Analyse events

Get insights and improve your site with Events report