To help you get a better idea of the kinds of actions that make great goals, you’ll find a few example use cases below.

Objective: Lead Generation / Goal: Newsletter Form Submissions

Lead Generation is one of the most popular aims for many major websites. Whatever your marketing focus, you will likely want to build an email marketing list. The most common way to build an email list is through subscription forms on your website. Therefore, to track your lead generation objective, you might want to set up goal tracking on your subscription forms. This will allow you to monitor the conversion rate for newsletter subscription forms over time.

Objective: Online Sales / Goal: Product Added to Wishlist

If you want to track online sales, the best method is using Matomo’s Ecommerce Tracking features. However, there can often be lots of goals before a sale, which can bring people further in their path to making a purchase. For example, if your ecommerce platform offers it, you may want to track Add to Wishlist actions. If you have a really simple single product website, you may even utilise goal tracking on your order confirmation page to get a sales conversion rate for your website. However, for actual sales you are better off using the Ecommerce functionality offered by Matomo.

Objective: Increasing Brand Exposure / Goal: Blog Actions (Comments/Social Shares)

Increasing brand exposure may be one of the harder examples to quantify, but that doesn’t mean it’s impossible. For example, you could set up a goal that tracks when people view a key piece of your content, like your company’s mission statement, or about page. You could also go further by tracking engagement with your site. For example, by tracking how many people click social media sharing buttons or comment on your company’s blog articles. These are all great indicators of positive brand exposure, and as such are perfect candidates for Goal tracking.