How do I take notes of particular events influencing my traffic?

Often when using Matomo you may have findings from the data, insights, or other notes you like to keep about changes to your website. To do this, there is a feature within Matomo which enables you to create notes, called annotations, for any date which can help you to correlate changes in your data with real world events that you are aware of.

You can also use this feature to note specific findings. For example, « Test confirmed optin form worked well in header, rolled out site-wide » Some other examples of events that you may want to note with the annotations feature in Matomo can be found in this FAQ.