Can I pivot Custom Reports?

Yes, when you add two or more dimensions you can pivot a custom report using the cog icon on the bottom left. Pivot tables let you quickly summarize your data and detect trends that you can’t determine otherwise.

Basically, it shows you the values of the first dimension in the first column, and the values of the second dimension in the first row. Then you can see in all the other columns the metric value for each combination of the dimension values.

Example:

In this report we have Campaign source and Campaign medium dimensions.

We can choose to pivot from the bottom menu.

Which provides the report with the campaign medium pivoted.

Pivoting allows you to rearrange and restructure your data to gain different perspectives. This flexibility is essential for in-depth analysis and discovering unique insights.