Why today’s conversions will not appear in the Google Ads feed using Advertising Conversion Export

The Advertising Conversion Export premium feature in Matomo allows you to automatically send conversion data to Google Ads for advertising optimisation and reporting.

To ensure the data is complete and accurate, Matomo only sends conversions once an entire day’s activity has been fully recorded. As a result:

  • Conversions from today are not included in the export.
  • Only conversions from yesterday and earlier are sent to Google Ads.

This prevents the risk of exporting incomplete or duplicated conversion data. By applying a one-day delay, Matomo ensures that the data sent to Google Ads is complete and reliable for reporting and campaign optimisation.

lightbulb for tip For real-time conversion monitoring, use Matomo’s Visit Log report. It provides real-time information on individual conversions and visitor actions directly within Matomo.

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