Switching to Matomo gives Property Investments UK the data accuracy and privacy they could trust
Property Investments UK a leading real estate investment company, struggled with unreliable data and growing concerns over the lack of privacy offered by Google Analytics 4 (GA4). Without confidence in their data, making informed decisions was a challenge, and the privacy risks were too big to ignore.
After switching to Matomo, they gained accurate, reliable insights and peace of mind with strong privacy protection, improving both their customer experience and overall business performance.
About Property Investments UK
Property Investments UK help buy-to-let investors source, select, and purchase residential property in the UK. They simplify the process, providing the property data, tools and knowledge needed to achieve financial freedom through property.
Needing better data and privacy
Using Google Analytics 4 left Property Investments UK uncertain about the accuracy of their data. They needed more reliable insights to improve their website and wanted to respect their visitors’ privacy at the same time.
“Our concern with only using free products for our web analytics was the data would be limited, and worse maybe misleading. We needed a quality solution that we could rely on to make critical business decisions and would be good not just for our team but for users too,” said Rob Jones, Founder of Property Investments UK.
Choosing Matomo
After researching options, Property Investments UK turned to Matomo based on strong recommendations from industry peers. “Whenever we asked peers what they were using, the response was always Matomo,” said Rob Jones.
Matomo’s reputation for offering reliable, unsampled data and privacy-friendly analytics stood out as the clear choice for Property Investments UK.
Immediate improvements in customer experience
With Matomo, Property Investments UK gained the ability to quickly spot gaps in their website’s performance that had previously gone unnoticed. The insights provided by Matomo allowed them to create better content and connect relevant content, ultimately improving the customer journey.
Turning insights into real business growth
The switch to Matomo led to significant improvements in both the user experience and business outcomes. Property Investments UK was able to optimise their site, helping visitors find the right information quickly, which led to an increase in customer inquiries and sales.
Rob Jones explained, “Matomo has improved the customer experience across a number of metrics, which has led to more inquiries and better business performance.”
Easy setup and fast support
The ease of setup and the responsive support also played a key role in their success. They appreciated Matomo’s simple implementation, which didn’t require any custom coding for setup or maintenance. The clear help guides made the process straightforward, and the support team was quick to assist whenever questions came up.
“We just followed the help guides, and the setup was simple,” said Rob Jones. “When we needed help improving our reporting, the support team responded quickly and solved everything in one step.”
Tracking the right metrics with Matomo
For Property Investments UK, seeing how visitors move through their website is key. With Matomo, they get a clear view of how people interact with the site, helping them make significant improvements.
“We focus on the pages people visit during their journey. Matomo’s Users Flow report helps us understand how visitors move through the site, so we can optimise the experience and keep them engaged,” explained Rob Jones.
They also value reports that highlight specific performance issues.
“The Movers and Shakers report and the Pages report make it easy to spot problems like slow load times and which pages keep users’ attention. This helps us make quick, effective changes,” added Rob Jones.
By switching to Matomo, Property Investments UK now benefits from accurate insights, improved customer experience, and strong privacy protection.
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