Marketing has never had more data, and never felt more fragile. Consumers want relevant experiences. They expect personalization. But the moment it feels invasive, something breaks. Not the campaign. The relationship. People don’t dislike marketing. They resent feeling watched. They resent being followed from site to site. They resent ads that appear seconds after a private conversation. They resent the sense …
Businesses are collecting more data than ever before — which is great as long as you can make sense of it. Unfortunately, many marketing, product and operations teams feel like they’re drowning in data. A good data analytics platform can be …
Data ethics is a set of principles for how we should collect, store, use and process personal information. In practice, ethical data collection means following principles that align with global privacy laws (like the GDPR) and meet modern customer expectations: …
Privacy regulations across Europe are evolving. 2026 is shaping up to be a pivotal year in the privacy world. For analytics teams, compliance leaders, and digital decision-makers, the next 12–18 months will bring concrete changes to how audience measurement can …
The recent Adobe Analytics breach is the latest reminder of a well-known truth: regardless of how trusted or qualified the vendor is, outsourcing always introduces some level of risk. The breach in brief (and its business impact) In September, Adobe Analytics made …
Business analytics tools help you spot trends, measure performance and make informed decisions. This article examines seven leading business analytics tools, highlighting their notable features, typical use cases and key factors to consider when selecting a tool. What are business …
With growing privacy concerns and compliance requirements, many marketers hesitate to really dig into their data. But page views, bounce rates, and other basic metrics only show part of the picture. To truly understand your audience, you need to go …
Customer journeys aren’t linear. Even if the data shows they all converted through the same promotion, the path that took them there wasn’t. They zigzag through ads, emails, search results, landing pages and more. Yet many analytics tools don’t take …
Marketing managers often struggle to really understand how their campaigns are performing. Complicated analytics tools and confusing data can lead to decisions based on instinct or intuition instead of concrete insights. Adding to the frustration, the constant demands of data …
Choosing the right website analytics software isn’t just about tracking traffic. It’s about understanding your audience, protecting their privacy and making confident decisions with data you can trust. Choosing the wrong analytics platform can skew your entire marketing strategy. The …